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Explore The Suzuki Lifestyle

South African drivers love Suzuki!

IT’S NO SECRET…

Not only because we make value-packed, affordable cars, but because when you buy your Suzuki, you join our fun, adventurous car community - an extended family.

SUZUKI AUTO SOUTH AFRICA CSR & ENVIRONMENTAL INITIATIVES

Having a driving license in the film and TV industries is often the DEAL MAKER or DEAL BREAKER when it comes working on productions and in production companies. The programme enables young students and trainees the opportunity to obtain their driver’s licences for free, by providing professional driving lessons at the FREE FILMGRO DRIVING ACADEMY at ATLANTIC FILM STUDIOS. Students are accompanied with a professional driving instructor in the S-Presso.

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The Kalahari Endangered Ecosystem Project (KEEP) is a project which is responsible for studying the effects of climate change in Africa. Suzuki Auto South Africa continued with supporting this project as it aligns the brand with a cause which is close to the hearts of many Suzuki customers. For a second year, the project team was sponsored with two Vitara GLX All Grip models which were used by students, researchers and professors of various institutions to track animals and collect data within the 110 000 HA Tswalu Kalahari Reserve.

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Suzuki Marine dealers have had 3 Clean-Up campaigns last year which all took place at various Suzuki Dealer Areas, Gauteng Canoe & Kayak, Suzuki Walvis Bay in Namibia and Suzuki Marine Zambia. The first campaign was held in Gauteng by Canoe and Kayak, the event took place on the 07-10 July 2020, Julie and Robbie Herreveld from Canoe & Kayak World along with local resident John Moran, cleaned up a 3km stretch of coastline leaving only their footprints behind. They ferried the 38 large garbage bags across the Laaipek Harbour mouth to the Harbour Masters Building.

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An initiative that provides literacy resources and teachers’ training and support, empowers teachers and students to increase literacy levels in rural schools around the country. With the pandemic during 2020, we were unable to personally deliver reading material and resources, however they were delivered to through the READ Foundation. During this year, SASA was able to sponsor three schools with the material within the KZN-Berg region. Over and above the reading material, SASA donated Suzuki branded buffs to the learners, educators and staff of two of these schools. The Rally to Read resonates with SASA’s way of life to uplift reading in our schools and communities and promote the good of education in our lives and schools at large.

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SASA donated a Swift 1.2 GLX to the South African Guide Dog Association for their 2019 raffle ticket to win the car at the end of the year. This is the fourth year that SASA has supported this project. The South African Dogs Association for the Blind provides independence, mobility and companionship and various core services, such as guide dogs, Autism Support Dogs, Service Dogs and Orientation & Mobility Dogs. Due to COVID and lockdown periods, the association had a decline of 50% in ticket sales and managed to only raise just under R400 000 for the organisation. SASA again adopted puppy, named Akari by our social media fan base.

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Suzuki Motorcycle’s hosted a Road safety track day out at Red Star Raceway. The aim of this day was to create specific awareness of road safety for motorcyclists and for vehicles to be aware of motorcyclists. The day was run by the Suzuki Motorcycle team with Stuart Baker conducting the classroom session where safety aspects such as “line choice, driver behaviours cornering, braking and general road safety awareness” was discussed. From the classroom, the riders were divided into groups according to rider ability and the rest of the motorcycle team led the riders on the track where the riders were shown lines and braking points etc.

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Suzuki Motorcycles South Africa is passionate about motorcycle sports and adventure, that’s why it is of paramount importance that we introduce the safety aspect of motorcycle riding. Our partnership with the CMA Rider Academy Bike Rider training ensures that we will deliver our promise to train our older and younger generations of riders about the importance of safety when riding on any motorcycle. The latest Suzuki Motorcycles host a range of safety and technology features that ensure all our riders are safe when participating.

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The Springbok Scout room at Gilwell is a lounge where all the scouts from the Gauteng region that have earned their National colours in Scouting get to keep their log books and they also get to use this room exclusively along with Adult Scout leaders for meetings and social functions. The room and more importantly the scout log book cupboard were in desperate need of a refurbishment and a good clean up.

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Suzuki Auto South Africa Awards

As the small car experts, Suzuki Auto has built a loyal customer base through offering exceptional value for money with unparalleled customer service and after sales support. Thanks to our amazing Suzuki family, we’ve been awarded multiple Cars.co.za Consumer Awards over the years.

November 2020: Suzuki won a DMA Assegai Award for our Ertiga Campaign

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September 2020: Suzuki Wins 2019-2020 Endurance World Championship Title

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February 2020: Suzuki Swift won the budget car category at the 2019/20 cars.co.za Consumer Awards

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December 2019: Suzuki has taken out three 2019 New Zealand motor industry awards with accolades going to the popular Swift Sport, Baleno and Jimny models

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July 2019: 2019 Effective Digital Marketing Awards - winner of the Most Effective Automotive Campaign for our Suzuki Swift campaign

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April 2019: Autotrader Car of the Year named the Suzuki Jimny best Lifestyle Utility Vehicle, while the Suzuki Swift took home top prize in the best Urban Compact category

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April 2019: Suzuki Jimny was awarded World Urban Car of the Year and was one of the top three in the world 2019 world car design of the year

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February 2019: Suzuki Swift wins budget car of the year at the 2018/19 cars.co.za Consumer Awards

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February 2018: For the second year in a row Suzuki scooped Brand of the year at the cars.co.za Consumer awards.

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November 2017: Swift compact car wins 2018 RJC (Automotive Researchers' and Journalists' Conference of Japan) Car of the Year award

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March 2017: Suzuki wins Brand of the Year, Best Budget Car and Best Compact Family Car at the 2016/17 cars.co.za Consumer Awards

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An interactive history of the Suzuki brand

From a small loom manufacturer in Japan to a global household name in the motor industry, have a look at over 100 years of Suzuki history.

1909
Suzuki Loom Works founded.
1920
Suzuki Loom Works Established.
1929
Michio Suzuki invents a new type of weaving machine.
1937
Light passenger motor vehicles added.
1951
Michio Suzuki now produces motor vehicles.
1952
Suzuki builds a motorised bicycle.
1954
Suzuki Loom Works officially became Suzuki Motor Co.
1955
Suzuki Suzulight is the first passenger vehicle.
1957
Michio Suzuki hands the company reins to his son.
1958
Suzuki adopts the famous red “S” as their logo.
1959
Typhoon Vera destroys Suzuki’s assembly plant.
1960
Suzuki’s assembly plant is rebuilt and modernised.
1961
The loom machine and motor division separates.
1962
The new 50cc Suzuki motorbike had its first victory.
1967
The first Suzuki assembly plant outside of Japan.
1970
The first model of the Suzuki Jimny made its debut.
1973
Jitsujiro Suzuki appointed as company president.
1973
Shunzo Suzuki appointed as chairperson.
1974
Suzuki starts producing motorised wheelchairs.
1978
Osamu Suzuki took over as president.
1978
Jitsujiro Suzuki is the new chairperson.
1979
Produces the world’s 1st hydrogen-powered vehicle.
1980
Suzuki enters the general-purpose engine field.
1983
Jitsujiro Suzuki steps down as chairperson.
1987
Suzuki exports over 2 million vehicles annually.
1988
Suzuki Vitara launches, kicking off a new era of 4WD.
1989
Average annual production reaches 10 million cars.
1990
Suzuki Motor Co. becomes Suzuki Motor Corporation
1991
Global annual sales reached ¥1 trillion
1998
The 3rd generaton Jimny is launched.
2001
We achieve our “zero-level” target of landfill waste.
2003
Suzuki reaches #1 spot in Kei car sales in Japan.
2004
Suzuki introduces the first Swift.
2006
Suzuki launches the SX4 mini crossover.
2007
Suzuki Auto South Africa is founded.
2013
We celebrate our 50th anniversary in the US motorcycle market.
2018
Suzuki releases the fourth-generation Jimny.
2020
We celebrate 100 years of innovation and success.

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